Duane Doyle Sr., owner and Chief Executive Officer of the Peterson family of companies (Peterson Cat, Peterson Power Systems, Cresco—The Cat Rental Store, Peterson—The Cat Rental Store, SITECH, Peterson Trucks, and Peterson University) is a third-generation member of the Peterson team.
Duane Doyle Jr., President of Peterson Cat, is responsible for all aspects of Peterson's earthmoving business with particular emphasis on customer satisfaction, market share growth, employee engagement and financial performance for his division.
Duane Jr. began working at Peterson in 2000 in the parts department of Peterson Power Systems. He has held various positions throughout California and Oregon including mechanic, product support sales representative, general manager, and Executive Vice President. He was promoted to his current position in February of 2020.
Erin Sorgel, Chief Financial Officer of Peterson, is responsible for Peterson’s finance departments, HR, IT, and risk management.
Erin began her career at Peterson as a marketing intern in June of 1998. After working her way through the ranks, she was promoted to her current position in 2017.
Erin graduated from the University of Colorado with a bachelor's degree in accounting and finance. In addition to her certification as a Six Sigma Master Black Belt, she is also a Certified Public Accountant.
As President of PTSG, Jeff Goggin leads SITECH NorCal, SITECH Oregon, and BuildingPoint Pacific in offering "end to end" services to the entire construction value chain.
Jeff has served as Peterson’s Chief Operating Officer, responsible for directing all of Peterson’s activities in the company’s three-state, 100,000+ square mile territory. Beginning his career with Peterson in 1978, Jeff worked his way up from Apprentice Partsman up to his current title as President of PTSG.
John Krummen, Executive Vice President and General Manager of Peterson Power Systems, is responsible for all operations within Peterson Power Systems, including sales, rental, service, and project management.
Chris Smith is President of Cresco—The Cat Rental Store and is responsible for the operation of these equipment rental agencies throughout Northern California and Oregon.
As the Executive Vice President of Peterson Trucks, Tom Bagwell is responsible for the operations of Peterson’s International Trucks Dealerships and Peterson Idealease.
Tom began his career at Peterson in 2002 as the Marketing Manager of Peterson Power. In 2011, he was promoted to Director of Marketing for all of Peterson, and soon after, Caterpillar recognized his team as the Marketing Department of the Year. Tom holds memberships in a number of organizations and industry associations and has served on multiple development groups for Caterpillar and the Cat Dealer network.
As the Vice President of Peterson's IT department, Bill Nicholson oversees information services and technology for all of Peterson's operating companies.
Nicholson began his career at Peterson as IT Services Manager in August 2006. He was promoted to Director of Information Services in May 2008.
Nicholson holds a BS in information services from UC San Francisco. He has more than two decades of accomplishment-laden experience in technology with a variety of private and public companies.
WARNING