Executive Team

Duane Doyle Sr., owner and Chief Executive Officer of the Peterson family of companies (Peterson Cat, Peterson Power Systems, Cresco—The Cat Rental Store, Peterson—The Cat Rental Store, SITECH, Peterson Trucks, and Peterson University) is a third-generation member of the Peterson team.

Jeff Goggin, Peterson’s Chief Operating Officer, is responsible for directing all of Peterson’s activities in the company’s three-state, 100,000+ square mile territory. Beginning his career with Peterson in 1978, Jeff worked his way up from Apprentice Partsman up to his current title as the COO of the company.

Erin Sorgel, Chief Financial Officer of Peterson, is responsible for Peterson’s financial management, including accounting, credit, financial planning and analysis, IT, and risk management.

Erin began her career at Peterson as a marketing intern in June of 1998. After working her way through the ranks, she was promoted to her current position in 2011.

Erin graduated from the University of Colorado with a bachelor's degree in accounting and finance. In addition to her certification as a Six Sigma Master Black Belt, she is also a Certified Public Accountant.

President of Cresco—The Cat Rental Store

Chris Smith is President of Cresco—The Cat Rental Store and is responsible for the operation of these equipment rental agencies throughout Northern California and Oregon.

Duane Doyle Jr., Executive Vice President and General Manager of Peterson’s Earthmoving Division, is responsible for all aspects of Peterson's earthmoving business with particular emphasis on customer satisfaction, market share growth, employee engagement and financial performance for his division.

John Krummen, Executive Vice President and General Manager of Peterson Power Systems, is responsible for all operations within Peterson Power Systems, including sales, rental, service, and project management.

As the Executive Vice President of Peterson Trucks, Tom Bagwell is responsible for the operations of Peterson’s International Trucks Dealerships, Peterson Idealease, and the market development and branding efforts of all Peterson operating companies including spearheading Peterson University.