About Us

Our Companies

History

 

This is the story of Peterson Tractor Co., a company that was started in 1936 by founder and company namesake, Howard Peterson. In 1977, Howard sold the business to his son-in-law, Bill Doyle, who provided leadership and continued growth for the company until 1995 when Duane Doyle, grandson of the founder, was elected president. 

Read about Peterson's first 60 years in this interactive history book.

The First Sixty Years

Executive Team

Vision and Mission

VISION

“We will be our customers’ first choice.”

PURPOSE

“We partner with our customers to build a better future.”

CORE VALUES

CUSTOMER FIRST

The reason we exist!
  • Communication
  • Urgency
  • Empathy

 

INTEGRITY

We do what we say!
  • Honesty
  • Fairness
  • Trust
  • Reliable

 

EXCELLENCE

Best in all we do!
  • Professional Growth
  • Continuous Improvement
  • Done Once - Done Right
  • Hustle
  • Grit

 

TEAMWORK

Together we do what we couldn’t do alone!
  • Collaboration
  • Respect
  • Commitment
  • Communication
  • Family

 

FUN

We enjoy what we do!
  • Positivity
  • Enthusiastic
  • Friendly
  • Accomplishment

 

The Four Universal Communication Principles

  1. I show up and choose to be present, to honor others and give my best self.
  2. I pay attention to what has heart and meaning, to understand and acknowledge the true intent.
  3. I tell the truth without blame or judgement, to motivate and build confidence.
  4. I am open to outcome, not attached to outcome, to learn from what happened and never stop improving.