Duane Doyle Sr
Owner/CEO
Duane Doyle, Sr., owner and Chief Executive Officer of the Peterson family of companies (Peterson Cat, Peterson Power Systems, Cresco—The Cat Rental Store, Peterson—The Cat Rental Store, Peterson Technology Group, Peterson Trucks, and Peterson University) is a third-generation member of the Peterson team and grandson of the company’s founder, Howard Peterson.
Duane began his 50+ year career at Peterson in high school, working during summers and holidays. Prior to purchasing the company from his father in 1995, Duane’s job titles included Parts Operations, Product Support Sales Representative, Field Service Mechanic, Service Manager, Sales Manager, VP of Product Support for Earthmoving, and General Manager for Peterson Tractor Co. He was also responsible for creating Peterson Machinery Co.—the Cat dealer in Oregon and southwest Washington—in 2003. Under his leadership, Peterson Cat has risen to the pinnacle of Caterpillar’s dealer network in excellence, recognition, and influence.
Duane Sr. graduated from UC Berkeley with a bachelor's degree in business administration and accounting.