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Agenda Resort Map
SUNDAY APRIL 3RD
Hotel Registration
4:00 p.m. | Fairmont
WDA Planning Committee and Presenter Pre-Meeting
5:00 p.m.
Welcome Reception
6:00 p.m. - 8:00 p.m. | Fairmont Outside Venue
Networking
8:00 p.m. | Fairmont Hotel Bar
MONDAY APRIL 4TH
Breakfast
6:30 a.m. - 8:00 a.m. | Main Conference Room
WDA Kick-Off
8:00 a.m. | Peterson Cat – Derek Pasut
Welcome to Peterson
8:10 a.m. - 8:30 a.m. | Peterson Cat – Duane Doyle Jr.
Safety Share
8:30 a.m. - 9:00 a.m. | Peterson Cat – Stephan Zalesky
Dealer Best Practices
9:00 a.m. - 10:00 a.m. | Team Event
Morning Break
10:00 a.m. - 10:15 a.m.
BCP Product Group Update
10:15 a.m. - 11:15 a.m. | Cat – Korey Coon
Dealer Best Practices
11:15 a.m. - 12:00 p.m. | Quinn Company – Reservation Management
Lunch
12:00 p.m. - 1:00 p.m. | Conference Room Patio
Western Region Update
1:00 p.m. - 1:45 p.m. | Cat – Kristin Girard
Dealer Best Practices
1:45 p.m. - 2:30 p.m. | Cashman Equipment – Sales & Marketing Collaboration
Afternoon Break
2:30 p.m. - 2:45 p.m.
Dealer Best Practices
2:45 p.m. - 3:30 p.m. | Peterson Cat – Lead Management
Open Discussion
3:30 p.m. - 4:00 p.m. | TAR Support, ST2 Alignment, Technology
Bus Departure to Winery
4:30 p.m.
Benziger Family Winery
5:00 p.m. - 8:30 p.m.
Bus Departure to Hotel
8:30 p.m.
Networking
9:00 p.m. | Fairmont Hotel Bar
TUESDAY APRIL 5TH
OPEX Recognition Ceremony (TEAMS Meeting)
5:00 a.m. - 6:00 a.m. | Main Conference Room
Breakfast
6:30 a.m. - 8:00 a.m. | Main Conference Room
Recap and Welcome
8:00 a.m. - 8:30 a.m. | Peterson Cat – Derek Pasut
Dealer Best Practices
8:30 a.m. - 9:15 a.m. | Empire Cat – WT Sales Results from Retail Team
Marketing & Sales Excellence
9:15 a.m. - 10:00 a.m. | Cat – Rob Braby
Morning Break
10:00 a.m. - 10:15 a.m.
Dealer Best Practices
10:15 a.m. - 11:00 a.m. | Ziegler Cat – Team Selling
Closing Remarks
11:00 a.m. - 11:30 a.m. | Peterson Cat – Duane Doyle Jr.
Lunch
11:30 a.m. - 12:30 p.m. | Conference Room Patio
Golf
1:00 p.m. | Shotgun Start @ Sonoma Golf Club
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