Page 163 - Peterson 85 Years and Going Strong

Dave Angotti/Idealease general manager
Today, Peterson Idealease has over 1,200 trucks out on the road. Commuters in the SF Bay Area drive past them every day without realizing it. That’s because they’re detailed with the corporate branding of each customer—like Kraft Foods, Schwan Commercial, Arctic Glacier Ice, Goodwill Industries, Stericycle–even United Rentals, a stiff competitor of Peterson’s rental company, Cres- co. Kraft Foods trucks might have Ritz Crackers or DiGiorno pizzas painted on their sideboards. Arctic Glacier Ice trucks sport the little blue guy with the “I only have ICE for you” slogan. But un- derneath each coat of paint is a new International truck, purchased by Peterson Trucks at the start of that lease term. The only nod to Idealease is a little sticker on the hood. And you have to look pretty hard to find it.
Idealease offers heavy-duty tractors, medium-duty dry vans, stake trucks, rail trucks, and refrigerated units for long-term lease or short-term rental.They also offer contract maintenance for national and local truck customers and roadside service. “People want to drive something that’s new and well-main- tained. That’s what we provide,” says Angotti. “We excel above our competition because we care about each customer whether he’s got one truck or fifty. They all get the same level of commitment. It’s all about keeping the customer happy.”
MANUFACTURERS
Engines
• Caterpillar (1960–2008) • Cummins
• Detroit (Daimler)
• DAF (PACCAR)
• International (Navistar) • Volvo
Trucks
• CatTruck(NASS)
• Freightliner(Daimler)
• International(Navistar) • Kenworth(PACCAR)
• Mack(Volvo)
• Peterbilt(PACCAR)
• Volvo
• WesternStar(Daimler)
CHAPTER 10 | 161