Page 85 - Peterson 85 Years and Going Strong

We enjoy what we do
Top left, clockwise: Challenge to rent 3000 units in year coming out of the recession in 2010; Elvis (aka Chris Smith) giving presentation at Cresco Christmas party in 2002; Cresco team-building event on the USS Hornet in Alameda in 2001
“It was a blast. If you can’t have fun doing that, then you need to go work somewhere else because that was hilarious. We did what no other com- pany could have done that day,” says Smith. “We showed up with all those golf carts and equipment and helped kick off the Rolling Stones concert.”
Smith’s attitude epitomizes Peterson’s philosophy
on fun. “At Cresco, we rent Tonka toys and trucks to people all over Northern California. How can that not be fun? We basically rent fun and tools and equipment to people every day. Now it’s not called fun; it’s called work. But the reality of fun as a core value means that we can find ways to have fun doing our day-to-day activity—which is rent equipment to customers—and make it fun in the process.That’s the true embodiment of it—making work fun whenever you have the opportunity.”
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