Page 83 - Peterson 85 Years and Going Strong
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   Heavy Rents carries traditional large dozers, scrapers, excavators, wheel loaders and motor graders.
With the acquisition of Halton in July 2010, the Cat Rental Store moved one hundred miles north to Portland, where two-thirds of the state’s pop- ulation resides. Today, Cresco and Oregon’s Cat Rental Stores remain distinct entities based on their local demographics, with synergy and success as their common goal. “In order to drive business, we need to have the inventory, trailers, and person- nel to be able to get customers in and out of here in ten minutes,” says Bolen. “Time is money and if we can save our customers time, we’ve saved them money.True success will come the day a line of cars is waiting to get into our yard at 7:00 in the morn- ing when we open, just like Cresco in California.”
In August 2009, Cresco also took over Peterson’s Heavy Rents fleet, comprised mainly of large doz- ers, scrapers, wheel loaders, blades, and excavators. An internal group within Peterson’s Earthmoving Division had been handling the fleet since the
mid-1990s. “Rental is what we do so it just made sense,” says Smith, whose team was already call- ing on many of the same customers. “Now Cresco handles all the day-to-day operations for Heavy Rents—the logistics and marketing and distribu- tion and billing.3 It fits us really well and makes for one uniform operation.”
ONE PHONE CALL AWAY
Peterson’s entire rental enterprise continues to push the limits, constantly chasing down the next new market opportunity. The goal is to provide customers with a seamless experience, beginning with one phone call. Peterson’s rental team does the rest.“We do everything we can to provide amazing customer service,” says Smith. “That’s our business: coordinating the logistics to get a piece of equip- ment for a customer, when and where they need it. That’s the kind of customer service we thrive on.”
  3 The Heavy Rents inventory still belongs to Peterson’s earthmoving sales group, yet customers deal only with Cresco and the Cat Rental Stores for their rental needs.
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