Page 52 - Peterson 85 Years and Going Strong
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  CORE VALUE: FUN
CREATING ON-THE-JOB FUN
Fun is in the eye of the beholder. Whether it’s attending a big weekend bash or climbing on the back of a machine stuck halfway down a mountain, it all comes down to perspective. Most people typically don’t equate work with fun. But
 that’s what Peterson’s Core Val- ue of Fun is all about. “We spend eight, ten, fourteen hours a day at work—some even six or seven days a week. It’s a waste of time if you don’t like what you’re doing,” says CEO Duane Doyle Sr. “It’s about looking forward to going to work. It’s about enthusiasm for your job, being friendly, and finding humor in your day. I don’t know of any other company with the core val- ue of Fun, but we believe it’s really important.” The following collec- tion of stories illustrates how Pe- terson employees choose to put fun in their workday.
Peterson Power management team in the mid-2000s: (L-R) Eric Martin, Vern Booth, Matt George, Roger Wood, Ken Ehni, and Tom Bagwell
 INNOVATION AND DEEP SATISFACTION: JOE FRATI, SPECIAL SERVICES, PORTLAND
In 2014–15, Joe Frati (project manager and product designer at the time) was in the thick of one of the coolest projects Peterson has ever done. And he loved every minute—for the most part. Frati was part of the Peterson team that customized nine MT-865C Challengers for the South Pole Traverse operation on the Antarctic.2 And everyone on the team was thrilled to be a part of it.
“We had a lot of fun building those machines. Finishing that project was one of the happiest and saddest days of my life. I was so glad the project was finally done because it was so much work. But at the same time,
2 For the full story, see CH21 The Antarctic Challenge, on pg 331.
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