Page 38 - Peterson 85 Years and Going Strong

We tell our stories to break down barriers and
help us understand why we’ve become the people and leaders we are today.
– Shannon Thomas, director of marketing and retail sales manager, Peterson-Cat
Brand Ambassador is all about Peterson’s Core Values of Customer First, Integrity, Excellence, Teamwork and Fun.
sure that everything is still working for the cus- tomer and ask if there’s any issues. I would nev- er do that before. It’s not that I didn’t care; I just didn’t want to mess with it. Now, I’m being more interactive instead of ‘just get to the bottom of it and be done with it’ type of thing. I can definitely see the value of a bit more communication.”
Everyone who has been through Brand Ambas- sador has their own story to tell and takeaways
they’ve incorporated into their everyday life. Brand Ambassador itself has come a long way since its inception at Peterson in 2012. Commitment and follow-through are why it’s been such a success. According to Shannon Thomas, co-leader of the program, “Brand Ambassador helps us have empa- thy for one another; it helps us connect and unites us into the family we need to be. And it’s not going away. Brand Ambassador is a part of who we are now. This is Peterson.”
36 | PETERSON: 85 YEARS AND GOING STRONG