Page 37 - Peterson 85 Years and Going Strong
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“For me, the big takeaway in Brand Ambassador was Rule No. 6,” says Cunha. “Don’t take yourself so seriously. No one or thing is perfect; everything is a process. If you strive for perfection, you’ll nev- er feel like you’ve accomplished anything. People make mistakes and that’s okay. The learning is in knowing how the mistake happened and what can be done to mitigate it in the future.”
Brand Ambassador struck a different chord for Aaron Ingraham, general service manager for Peterson Tractor. “The things I learned through Brand Ambassador and Leading the Peterson Way have helped me a great deal in my day-to-day life. Now, instead of seeing a situation as a problem, it may be an opportunity. I also use ‘Playback’ a lot. It comes in handy with customers, employees, fam- ily members, and anyone I come in contact with throughout the day.”
“One of the biggest takeaways for me was em- powering people to do things for themselves,” says Kevin Sinclair, parts operations manager for Pe- terson Trucks in San Leandro. “And not having to have everything done my way. People will surprise you, doing it that way. Being open to outcome, not attached to it, has also helped me run my cost cen- ter. And being open-minded and showing grace— as well as receiving grace—at work and at home has also been a huge takeaway.”
or whatever. So you can call them and say, ‘Hey, I met you at Brand Ambassador, and you were al- ways talking about excavators. And I’m having this problem.’ It’s that type of teamwork that sets us apart from other places.”
Alexis Evans, Peterson Power sales coordinator, came pre-wired with optimism. Yet even she got a lot out of Brand Ambassador. “The skills I learned are still fresh in my mind and heart. I come to work every day choosing to be present, both physically and mentally. Life and work are so much easier when you, and those around you, are happy. Small acts of kindness, consistency, and good commu- nication skills are the Brand Ambassador values I use daily.”
For Albany ag technician Justin Moote (2013–19), Brand Ambassador is all about communication. “It’s helped a ton with going out and calling on customers. I’m not a big people person or a big fan of talking. But Brand Ambassador helped me with public speaking because it pushed me to do something I’m uncomfortable with. The more peo- ple told their stories, the more I started relating to things they’d seen or done, and then my comfort level started to increase. Before, I would go do my job, and as long as I didn’t hear anything back . . . no news was good news. But now I call to make
 Klamath Falls service manag- er Jason Dolan plugged into a greater knowledge base from the contacts he made at Brand Ambassador as a field tech. “I’ve got a whole list of field guys from other stores I can call on now, and that’s really nice because our product line is so big. You find your niche in what you’re really good at, and then someone else is re- ally good at excavators, some- body else is good at hydraulics,
Brand Ambassador teams are made up of employees from all across the company.
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