Page 269 - Peterson 85 Years and Going Strong

agriculture; vertical construction; and on-highway trucks. “The rapidly growing sophistication of product capabilities has created a new reality for our customers, which must be met in order for the contractor of the future to be successful,” explains Jeff Goggin, who heads up the new group. “We’ve learned that we have to move fast to keep up with all the changes and opportunities this market represents. And in the tradition of doing whatever it takes to partner with our customers to help them be successful, we intend to do just that.”
SITECH field tech, David Deeter, now works as a sales engineer for Trimble and often collaborates with Peterson’s SITECH groups.
DEETER CAMPS OUT (2013)
Long before SITECH’s Oregon boundaries were officially settled, Peterson field tech David Deeter was troubleshoot- ing Trimble gear for customers in the area. Peterson’s SITECH group was asked to cover western Washington until NC Machinery could launch its own group. In the interim, David Deeter fielded any service jobs that came up for the Pacific Northwest territory. In late 2013, he was dispatched to Neah Bay, a tiny town on the Makah Indian Reserva- tion in remote northwest Washington. Quigg Brothers was building a jetty for the Army Corps of Engineers, using
a Trimble-equipped Hitachi excavator to place the giant boulders. Each rock was numbered and had to be placed within six inches of its intended position. In order to calibrate the Trimble system, Deeter needed to determine elevations for the bucket, boom, and stick, plus whatever else the Hitachi required to sync it to the GPS gear. It was a two-day job.
To save on travel time back and forth to a hotel, Deeter set up a tent right there on the beach and spent a windy night in the lee of some large boulders. The next day, when an engineer checked rock placements, they were within one inch of the target. The customer was highly impressed, which translated into further work. When NC Machinery launched SITECH Northwest, Deeter passed the baton to his new counterparts, who now service the customers in that area. “Quigg Brothers continues to use technology to improve their business,” says Deeter. “They can see the value of SITECH and Trimble. I’m happy to have been part of the process.” By putting the customer first over his own comfort, Deeter’s campout was just one more way he lives out his priorities, job after job.
Today, David Deeter works for Trimble as a sales application engineer for its dealers all across the United States. Being based in Oregon, he continues to work closely with Peterson’s SITECH groups, training and keeping them updated on the latest technology offerings from Trimble.
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