Page 261 - Peterson 85 Years and Going Strong

Top to bottom: K & E’s new D10T with machine control technology in May 2019; K & E took delivery on Cat’s very first 336E hybrid excavator, here on the job in Woodburn, Oregon in June 2013
the leading edge of a winning technology. For Peterson, buying a Trimble navigation franchise was one of the best strategic decisions of the last thirty years. Eighty percent of SITECH’s business is putting GPS and technology on yellow iron. That’s made it a perfect fit because 80 percent of SITECH’s customers are already Peterson cus- tomers.
Peterson launched SITECH in January 2010 to provide its customers with the latest in construc- tion and Precision Ag technologies.1 In construc- tion, it yields higher productivity, with accuracy down to millimeters in real-time kinetics (RTK). It also gives estimators more site data to inform their next bid and earn more jobs. In farming, Precision Ag helps maximize inputs (fuel, fertilizer, water), decrease labor, and forecast yields, for a smarter, streamlined operation. In 2015, SITECH expand- ed into the vertical-build market with Building-
Point Pacific. That technology enables companies to plan, track, and manage projects from pre-bid to post-build maintenance. These three business sectors provide a full spectrum of equipment tech- nology solutions, with the most current software, high-tech products, and training in Peterson’s ter- ritory (plus Southern California and Hawaii for
1 Peterson bought Spectra 3D in late December 2009 and launched it as SITECH in January 2010.
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