Page 221 - Peterson 85 Years and Going Strong

The best in all we do
The very first auto-steer ag system Wavra ever sold was to 4B Farms in Silverton, Oregon, where his father worked. “I think it’s the only computer my dad ever turned on. Funny thing is, his co-worker would call him if there were any problems with it. Dad would say, ‘I don’t know why they call me. I can’t fix it.’ Of course, they knew he would just call me,” says Wavra. “There’s a lot of people who are playing in the Precision Ag world today, and if they’re not, they’re thinking about it. It’s something everybody is working toward implementing into their farms.”
Wavra was SITECH’s first Oregon hire,
back in March 2010. Today, he heads
up the Precision Ag side of the business
with a team of thirteen, based out of
stores in Hillsboro and Salem in Oregon,
and Chico and San Leandro in California. They sell, train, and support a variety of hardware and software technologies, from auto steer and sprayer controls to water management systems. “We’ll go out and install all the products on their machines,” says Wavra. “Then we train them on the software—how to transfer all the data, how to build data sets for the field, and how to train their employees. And eventually they become their own expert.”
INNOVATION ON THE FARM: BOYLE FAMILY FARMS (2009)
Boyle Family Farms is one of the earliest adopters of Precision Ag technology in SITECH’s Oregon territory. The Boyles are innovators at heart. They’ve passed down their visionary mindset from generation to genera- tion. And it clearly shows on their farm. From self-built planters, sprayers, and corrugators to GPS navigation and new ways of irrigation, the Boyles are always trying to out-do themselves. “In the farming industry, there are the people that look over the fence at what their neighbors are doing. And then there’s the people out looking for new ideas,”says Ryan Boyle,third-generation owner.“We tend to be the people always out looking for new ideas. Ninety percent of people are just back there waiting to see what you do. Because we are willing to take some risks, sometimes we get bit.” But that’s what makes the Boyles so successful.
Boyle’s Challenger 1050
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