Page 21 - Peterson 85 Years and Going Strong

In 2017–18 Peterson built a new facility on 22-acres in Hillsboro, for its Oregon/Washington home base.
The difference in market share between Peterson’s pre-Halton Oregon territory and today is quite significant. Back in 2007, Peterson Machinery— comprised of the old Papé territory of southern Oregon—sold 681 units a year versus 1,481 sold in California. In 2013, a few years after the Hal- ton acquisition, the Oregon/Washington market opportunity grew to 1,252 units a year versus 979 in California. And in 2019, the industry opportu- nity jumped to 2,616 units (OR/WA) versus 2,307 (CA). The Halton acquisition increased Peterson Machinery’s opportunity by 75 percent. And while the market mix between the two areas is quite dif- ferent, the dollar volume is fairly similar.
As Peterson and other aggressive Cat dealers have grown stronger, the total number of Cat dealers has shrunk through the years. Today, Caterpillar has 164 dealers worldwide, which includes for- ty-three in North America and four in California.
PETERSON HOLDING CO.
• PetersonTractorCo.(CA)
• PetersonMachinery(OR/WA)
• PetersonPowerSystemsInc.
• PetersonTrucksInc.,PetersonIdealease • Cresco—TheCatRentalStore(CA)
• Peterson—TheCatRentalStore(OR/WA) • SITECH,BuildingPointPacific
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