Page 166 - Peterson 85 Years and Going Strong

PETERSON’S TRUCK DIVISION
Peterson Trucks Inc. (PTI)—International truck sales, parts, and service in San Leandro, San Martin, Santa Rosa, Fortuna, Portland, Eugene, Salem, Albany, and Redmond. Also services Cat trucks
Peterson Power—Sells Cat engine parts to TEPS dealers in California, Oregon, and Washington
Peterson Idealease—Leases International trucks in California, Oregon and Washington
PETERSON TRUCKS: NORTHERN DIVISION (2018)
Since its launch, Peterson Trucks has put an enor- mous amount of energy into dialing in its differ- ent segments and locations. As an evolving entity, PTI is rebuilding what was lost when Caterpillar pulled out of the truck engine business. “The vi- sion for PTI is growth. We want to see Peterson Trucks grow to the same footprint that the rest of Peterson has,” said Paul Mattson, PTI’s general parts manager, back in April 2015. “Navistar gave us an AOR (area of responsibility), which is the territory Peterson Trucks now covers in California. Oregon and Washington’s AOR belong to differ- ent dealers. We’re hoping that PTI grows to the same footprint that Peterson Tractor and Peterson Machinery occupy.”
In 2018, that hope came a step closer to reality. The owner of Oregon’s International dealer— Brattain, a family-owned company going back to 1970—approached Duane Doyle Sr. about buying his business. On November 2, 2018, Brattain offi- cially became part of Peterson Trucks, adding five new stores to the mix—Portland, Salem, Albany, Bend, and Eugene.3 It was an excellent, and un- expected, growth spurt. The Brattain acquisition also brought with it new products, making PTI the official source for International, Trailmax, and IC Bus sales and product support—plus Idealease truck leasing—for most of Oregon and southwest Washington. Today, PTI covers the SF Bay Area, the Northern California coast, Willamette Valley, central Oregon, and the Portland metro region. And it’s now that much closer to mirroring Peter- son’s corporate 100,000 square mile territory.
3 Peterson moved the Bend truck operation over to its Redmond facility in 2019.
164 | PETERSON: 85 YEARS AND GOING STRONG