Page 35 - Peterson 85 Years and Going Strong

One of the things that stands out about Duane Sr.’s tenure at Peterson is his absolute focus on maintaining the Peterson Culture. Brand Am- bassador does that by asking what are our values, how do we treat one another, and how do we always put the customer first. Brand Ambassador is the legacy of the Peterson Culture, capturing it in a way that’s sustainable over the long haul.
– Ed Rapp, group president, Caterpillar, retired 2016
Brand Ambassador uses Minute-to-Win-it games that allow employees to have fun and see a different side of their coworkers.
there was a customer piece missing in our first workshop,” says Shannon Thomas, Peterson’s di- rector of marketing and retail sales manager, and one of three dozen employees who went through the Leadership Academy in 2015. “The curriculum for Leading the Peterson Way stemmed from the Leadership Academy and focuses on our responsi- bility to our customers. I love that we’re assessing as we go. We are constantly refining the curricu- lum based on what Peterson needs.”
JUMPSTART—CONTINUOUS ENCOURAGEMENT
JumpStart is perhaps the most enduring element that came out of Brand Ambassador. Work groups gather weekly—sometimes daily—for a short, in- teractive meeting to keep the new habits fresh in people’s minds. It’s a check-in of sorts to keep ev- eryone on the same page. According to Thomas, a.k.a. the Queen of JumpStart, “It’s the sustain- ability piece. JumpStart is what keeps Brand Am- bassador alive.”
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