Many of Peterson's early employees were pioneers in the industry. Each brought their own knowledge and experience with them, and contributed to the early development of the equipment and the industry as a whole. Some came from other early Caterpillar dealers; some came from Caterpillar itself. And others came from competitive manufacturer's like LeTourneau. Many grew up in the shops and showrooms of Peterson, helping to create a tradition of customer service and progressive innovation that continues today. The list below reflects employees from Peterson's earliest days - the 1930s - and will continue to be amended as new information surfaces.
Anderson, Clifford
Shop, Hayward |
No details available
mentioned in the Hayward Review news article of April 14, 1937
*H.R. (see below) |
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Bonde, Walter H
Salesman/Livermore area |
1936 - 1961 ... retired as Brentwood salesman.
Formerly employeed by major oil company for 14 yrs - lived in Livermore area for 20 yrs with unlimited farming experience. *H.R. ... *P.R. (see below) |
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Castelucci, Frank
Gen Sales Mgr/Hayward/SL |
1939 - 1980 ... retired as Gen Sales Mgr/San Leandro *P.R. |
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Cavalli, Charles
Branch Mgr/ Half Moon Bay |
Started in tractor/implement business in 1905 ... opened own company in 1918 in LaHonda until appointed Peterson's branch manager in Half Moon Bay. *H.R. |
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Culberson, John
Shop, Hayward |
No details available *H.R. |
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Danielson, Carl E.
VP/Gen Mgr, Hayward |
1936 - 1938 ... Howard bought out his partner, Danielson, who left to take over local Allis-Chalmbers dealership *H.R. ... *P.R. |
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Evans, LR "Bud" Partsman, Hayward |
1937 - 1982 ... retired as VP of Product Support *P.R. |
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Evans, John
Svc. Mgr., Hayward |
1937 - N/A ... came from Robinson Tractor which was bought out by Peterson - first of 3 generations of Evans to work for Peterson *H.R. |
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Foster, George
Shop, Hayward/SL |
Peterson records list him as retiring as low bed driver in San Leandro ... 1947-73
Hayward Review mentions in early employment article/April 1937. (conflicting hire dates) *H.R. ... *P.R.
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Frederick, J "Fred"
Salesman/So. Alameda Co. |
First started in tractor business for Caterpillar dealer at Klamath Falls, Oregon. Later transferred to company’s branch in Rio Vista, until he transferred to Brentwood 1935. Been selling CAT equipment for 10 years prior. *H.R. |
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Friis, Soren
Branch Mgr/ Brentwood Store |
Started in the tractor business in 1921 for C.L. Best as a tractor rep in Marysville.Later moved to Watsonville to work for Cornell Tractor, a CAT dealer, until coming to Peterson. *H.R.
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Gove, Emery T.
Industrial Sales, SF
San Mateo, Alameda Cos. |
With Caterpillar dealer in the area from 1927 – 1929. Left to work for American Tractor & Eqpt Co. (road construction equipment), until coming to Peterson. *H.R. |
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Hayward, George
Shop, Hayward |
No details available *H.R. |
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Holman, A.M. "Red"
Industrial Sales for SF & Alameda cos. |
Started in the tractor business for Holt Mfg. in 1923. Became a Caterpillar employee when Best and Holt merged - before hiring on at Peterson. *H.R. |
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Holmlund, G.E.
Shop, Hayward |
No details available *H.R. |
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Huffman, Russ
Shop Superintd., Hayward |
No details available *H.R. |
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Jensen, Stanley
Shop, Haywarad |
No details available *H.R. |
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Jones, Dudley K
Salesmn/Contra Costa Co. |
Been in the tractor-implement business since 1918. He worked several years at the C.L. Best factory, then as a salesman in Rio Vista. After several years in the Orient, he returned to Caterpillar employ, as a CAT salesman in Walnut Creek district, until his appointment as sales rep for Peterson. *H.R. |
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Keough, Ray
Shop, Hayward |
No details available *H.R. |
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Lemos, Joaquin
Shop/Hayward/SL |
1937 - 1963 ... retired from San Leandro shop as foreman/mechanic *H.R. ... *P.R. |
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MacWhinney, L.E.
Parts Mgr, Hayward |
1938 - 1952 ... retired as San Leandro salesman *H.R. ... *P.R. |
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McCurdy, C.D.
Shop, Hayward |
No details available *H.R. |
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Mendonca, Johnny
Partsman, Hayward |
No details available *H.R. |
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Peterson, G. Howard
Pres/Founder |
1936-1977 ... Howard passed the business to son-in-law, Bill Doyle, in July 1977. Moved into Peteson Investment Co which continued to finance eqpt. purchases until death in 1999. *H.R. ... *P.R.
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Price, Clint
VP Finance for Hayward/SL |
No details available *H.R. |
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Richardson, Will
Shop, Hayward/SL |
1937 - 1967 ... retired as Assistant Service Mgr in San Leandro *H.R. ... *P.R. |
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Smith, Elmer
Shop, Hayward |
No details available *H.R. |
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Stanford, Francis "Bill"
Finance |
1936 - 1982 ... retired as Credit Mgr *H.R. ... *P.R. |
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Tetrock, A.H. "Art"
Branch Mgr, Hayward |
Been in the business since 1908. Previously, worked as a salesman for San Jose Tractor & Eqpt for 7 years. From 1934-36 worked as Killifer sales rep for Robinson Tractor. (When Peterson bought out Robinson Tractor, many former Robinson employees came over.)*H.R. |
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Vest, Grover
Shop, Hayward |
No details available *H.R. |
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Ytting, Earl
Partsman, Hayward |
No details available *H.R. |
Employment information derived from two sources which don't always concur...
