About Us

Our Companies



This is the story of Peterson Tractor Co., a company that was started in 1936 by founder and company namesake, Howard Peterson. In 1977, Howard sold the business to his son-in-law, Bill Doyle, who provided leadership and continued growth for the company until 1995 when Duane Doyle, grandson of the founder, was elected president. 

Read about Peterson's first 60 years in this interactive history book.

The First Sixty Years

Executive Team

Vision and Mission


“We will be our customers’ first choice.”


“Peterson partners with our customers in building the future. We put our customers first and continually strengthen our partnerships through hard work, ingenuity and determination. We provide a family oriented environment that promotes safety, personal growth and professional achievement. Our people commit themselves to exceed the expectations of the customer, Peterson and each other. We will remain true to our values and set standards of excellence in everything we do.”



The reason we exist!
  • Urgency
  • Empathy
  • Communication
  • Courtesy
  • Follow Up
  • Value Added



We do what we say!
  • Honesty
  • Fairness
  • Trust
  • Reliable



Best in all we do!
  • Continuous Improvement
  • Safe
  • Done Once - Done Right
  • Hustle



Together we do what we couldn’t do alone!
  • Collaboration
  • Respect
  • Commitment
  • Loyalty
  • Communication
  • Willingness



We enjoy what we do!
  • Positivity
  • Enthusiastic
  • Friendly
  • Humor